Google has become so synonymous with our lives that it’s become a verb. So much so that we use it for just about anything from trying to self diagnose something with our own bodies to something much milder like where we can find the cheapest toilet paper.
When you search for “house cleaning near me” in Sherman Oaks, what does Google really serve up?
Many homeowners assume it simply means the closest provider. But there’s more to it. Understanding how search engines interpret “near me” can help you find the best cleaning services — not just the geographically nearest.
🔍 How Google Decides What’s “Near”
Google’s algorithm combines three main factors:
1. Relevance: Does the business match your intent? If you’re searching for “move-out cleaning near me,” Google will favor pages that mention move-out cleaning specifically — not just generic home cleaning.
2. Proximity: Google considers your device’s location. But it doesn’t stop there. Businesses with a physical presence or verified service areas in your neighborhood will get preference.
3. Prominence: How well-known and well-reviewed is the business? Citations, Google reviews, and consistent posting play a big role here.
🧭 Local vs. Directory Listings
Let’s say you see two results:
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One is a large national platform listing dozens of unrelated cleaners.
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The other is Marching Maids’ dedicated Sherman Oaks page, filled with real photos, services offered, and booking availability.
Guess which one’s truly “near” you?
📝 How to Tell If a Cleaner is Truly Local
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Do they have a local Sherman Oaks service page?
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Do their reviews mention local streets, schools, or neighborhoods?
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Can you call a local number (not a toll-free one)?
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Are they verified on Google Maps with up-to-date hours?
Directory-style sites often don’t represent the businesses they list. Always dig deeper.
🏆 Why Local Cleaners Are Better
Local companies know your area:
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They understand seasonal needs (fireplace dust, pet fur, Santa Ana winds)
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They’re more flexible with scheduling
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You can talk to someone who actually knows where your house is
They’re also invested in your community and care about maintaining their reputation — because they live here too.
🧹 Don’t Rely on the First Result
Google Maps is powerful, but you still need to:
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Compare reviews
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Visit their website
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Check licensing, insurance, and years in business
Take the extra 2 minutes to ensure you’re getting real, vetted professionals.
📞 Take Action
Instead of endlessly searching, head straight to the source. Book your house cleaning in Sherman Oaks with Marching Maids today.